Describe your brand's voice

A brand profile is a short description of your voice. Drafts, rewrites and per-platform versions use it, so you edit less.

Steps

Open Content › Brands and choose Create brand profile.
Enter a Brand name, for example "Al-Noor Learning Circle", and set the Language and Region.
Under Positioning, write two or three sentences: what you do, for whom, and why you are different.
Under Audiences, choose Add audience. Name each one, for example "New Muslims", and say what they need and what they worry about.
Under Content pillars, add the three to six themes you post about, such as "Faith basics". Ideas and drafts can be tagged with them.
Under Voice and vocabulary, set the Tone (for example "Warm, clear, never preachy"), Preferred formats, Writing style, Words you like to use and Never say.
Add Claims to avoid, one per line, and the Calls to action you use most, with their links.
Add Goals, one per line, for example "200 sign-ups for the spring course".
Choose Save.

Switch on Use the workspace brand kit to take your logo, colours and fonts from Settings › Brand.
Or choose your own logo, colours and fonts for this profile.

At the bottom, What the AI sees shows the exact text that is sent with every AI request for this brand. Nothing else about your brand is assumed.

You can keep more than one profile, for example one for a school and one for a charity drive.
Short and specific beats long and vague.