Design, schedule and measure an email campaign

A broadcast is one email sent to the people who asked to hear from you. You build it from blocks, see it on a phone as you type, and send it to everyone, a segment or a tag. Every email carries your postal address and a one-click unsubscribe.

Steps

1. Open Your OS › Email and choose New broadcast. Pick a template, or choose Start fresh for a blank email.
2. Give it a Broadcast name. Only your team sees this.
3. In the Write step, fill in the Subject line and Preview text. The preview text is shown after the subject in most inboxes.
4. Under Content, use Add to place blocks: Heading, Text, Button, Image, Product card, Event card, columns, profile links and spacers. Tap a block to edit it. In text you can use **bold**, *italic* and [a link](https://…), and insert a First name tag.
5. Under Look, choose Apply your brand kit or set the Brand colour, Background, Typeface and Logo by hand.
6. Go to Audience & settings. Under Who gets it, choose Everyone, A segment or A tag.
7. Under Tracking & extras, decide whether to Count clicks, Count opens and add a "View in browser" link. Opens are off by default because many inboxes block or auto-open them.
8. Choose Send me a test, then Review & send. Check the summary and the Content check.
9. Choose Send now, or Schedule and pick When and a Time zone (or a quick pick such as Tomorrow 9:00).

Reading the results

Open a sent broadcast and choose Results. You'll see Delivered, Opened (when tracked), Clicked and Unsubscribed, plus total clicks on each link. The Email overview also shows your Open rate, Click rate and deliverability figures such as bounce, complaint and unsubscribe rates.

Tips

• Keep the subject line short and specific. The counter shows how much room you have.
• Like a design? Choose Save as template to start new emails from it.
• A scheduled email goes to whoever is subscribed at send time, not just the people counted now.
• Use Duplicate in a broadcast's options to reuse a past email.

Troubleshooting

• "Add your postal address before you send": marketing email must say where it comes from. Add it in Settings › Email sending.
• "Someone with permission to send email needs to send this": Editors can prepare emails but only owners and admins can send. See Team seats and roles.
• Need to change a scheduled email: open it and choose Unschedule and edit.
• Sent too early: while it's sending, choose Stop. People who haven't received it yet won't.

Related

• Send a broadcast
• Segments and tags
• Emails not arriving